ABOUT ARCHETYPE

Eat, sleep, and dream coffee. Wake up and try to do it better the next day. It’s a never ending labor of love for us.

We want to make the world not only a tastier place, but a better place. How do we plan to do that? Get to know the farmers growing our coffee. Partner with them. Roast their coffee with the utmost care. Brew it with precision. Serve it with the best customer service, and tell the farmers' story. 

Why is their story so important to us? It’s their livelihood we are drinking. Sustainability for us, the Specialty Coffee drinkers, starts with paying the farmers higher premiums in order to survive and pass on their craft to future generations. Without them, there is no us. We are striving to play a role in this venture, and we invite you along for the ride, one cup at a time.